Athelmont · Collection 05

All Day

The clothes between the sofa and the meeting. Ten pieces you can work from home in, walk into the office in, travel in and go out to dinner in, without changing. They wash at home, need no iron, and are built to look the same after years of wearing.

A woman and a man leaving a café on a weekday morning in knit shirt-jackets, merino tees and knit trousers

Where it sits

Between comfort and the office

Most of the week is neither a gym day nor a boardroom day. This collection is cut for the middle, which is where most people now spend it.

ComfortActive, Capsules, ProFor training and the weekend
All DayHome desk · office · travel · dinnerOne outfit, the whole day
OfficeOffice Hours, ReserveFor the client and the board
53%of hybrid workers dress for comfort firstSurvey of 1,000+ US hybrid workers
70%still say gym clothes are wrong for the officeIWG, June 2025
47%of luxury buyers pay for long-term valueEY Luxury Client Index 2026
50home washes every piece is specified to survive, then measuredLeeds/WRAP method, our test standard

The gap in the research is plain: people want comfort, but most offices still reject gym clothes, and buyers pay more for things that last. Durability trials found construction quality, not price or fibre, decides how long clothes last, so every piece here is specified for construction first.

The rule

Four tests, every piece

A piece only joins All Day if it passes all four in the same outfit, on the same day.

The video callLooks finished on camera from the chest up: collars that stay, no logos, no shine.
The walk-inPasses a business-casual office without a blazer, and with one if it is needed.
The long haulSix hours in a seat or a car: stretch at the waist and knee, no creases that stay.
The 200th wearFifty washes and four years later, the same shape and colour. Mended free if a seam goes.

One outfit

A day in it

Pick the moment. The outfit does not change, only what goes over it.

The collection

Ten pieces

Prices are proposed. Each line shows the wear life the piece is built for, so the price can be read as cost per wear.

Knit trousers, a twill overshirt, merino tees, a green half-zip, wide knit trousers and white sneakers laid out together

Care, and keeping it

Wash it, hang it, wear it again

  • Everything machine washes at 30°C. Knits go on the wool cycle; nothing needs dry cleaning or an iron.
  • Hillcloth and Club Merino resist odour, so tees and knits can be worn twice between washes.
  • Seams are specified for strength over speed: bar-tacked pockets, reinforced crotch, taped shoulders.
  • Free repairs for two years, then at cost. Trade a worn piece in for credit toward the next.